Month: June 2017

Typical challenges in mature destinations (I)

Mature destination face many different types of challenges which require both specific and holistic strategies, one of which is re-clustering the destination

How cluster development applies to mature destinations

Clustering strategy may apply to mature destinations in many ways: developing new clusters from scratch, reconverting or leveraging existing clusters, re-clustering, or just enhancing the cluster competitiveness

Clustering strategy for mature destinations

Beyond planning and structuring developing destinations, clustering strategy may also be helpful for mature destinations, despite the very different challenges to tackle

How do Theme Park clusters develop?

Theme Park clusters follow similar strategies and dynamics as that of industrial clusters. They are a special case study to which it is worth paying attention.

Clustering benefits for marketing

Clustering the destination is also convenient from the marketing perspective, so long as the cluster has a well defined identity and it is well marketed, cluster operators benefit from the attraction power of the cluster

Clustering benefits for sustainability

Clustering strategy has also many benefits for the destination sustainability, mainly due to the optimization of the planning, which in turn optimizes the tourism flows in relation to the resources and their carrying capacity

Clustering benefits for profitability and growth

The synergies created within the cluster between the operators and the optimization of the cluster’s services and infrastructures are the key factors that make clustering strategy a source of profitability and growth, so long as this profitability attracts more investments

Clustering benefits for competitiveness

Clustering strategy is not only to leverage natural or cultural heritage, but also to structure the tourism offer more efficiently, hence improving the destination competitiveness