As explained in many previous blogposts, the Open innovation system is one of the key features that set destinations 3.0 apart from competitors. One of the outcomes of the innovation system is the generation of ideas for improving competitiveness at all levels: product, cluster and cross-destination.
Product
- Ideation bank for developing new products
- Product development contests
- Forum discussions to detect weaknesses and new ideas
- Professional advisory on improving product competitiveness
Cluster
- Forum discussions to detect weaknesses and new ideas
- Professional advisory on improving cluster competitiveness
- Mission driven innovation challenges to tackle cluster competitiveness issues
Cross-destination
- Forum discussions to detect weaknesses and new ideas
- Professional advisory on improving cross-destination competitiveness
- Mission driven innovation challenges to tackle cross-destination competitiveness issues
Further, it is important to remember that the Monitoring system is to gather information that eventually should help in determining competitiveness improvement priorities and orientating improvement direction. This information is obtained as a result of the following research goals:
- Tourists’ needs, problems, and concerns in view of identifying insecurities and discomforts to be addressed through improvement or development of new services and facilities.
- Tourists’ motivations and concerns to sense the convenience of developing new products or mission driven tourism activities.
- Tourists’ opinions to pre-test ideas on new products or marketing initiatives, to ensure their viability and adequate development.
Beyond these outcomes, both the open innovation and monitoring system are flexible and so permanently open to add new features and activities to tackle new challenges in the most appropriate way, and so the variety of outcomes may increase constantly. The Whitepaper “Envisioning Open Innovation in destinations” is to explain further details on these issues.
How else do you think that the Open Innovation could contribute to enhance competitiveness?
