The product or site improvement program may regard some standard strategies to leverage its potential, increase the tourism flows and generate new revenue streams, such as:

Connection with other sites: arranging public transportation and sightseeing services to connect sites between them helps the visitor to have time to see more attractions.

Venue for events: some sites may be offered to hold special events such as weddings, concerts, cultural performances, exhibitions, etc. bringing in an extra source of revenue.

Accommodation: some sites offer an excellent condition to operate accommodation services, adapting an old building as a boutique hotel, for instance, to obtain a new source of revenue.

Price: depending on the improvements made, the price may be revised accordingly. It is also convenient to make a deal with the aforementioned smart card, discounts for groups, etc.

The priority need for one or another improvement is to be assessed by the consultants, though a survey to the tourists about their satisfaction on many issues and the suggested improvement needs is highly recommended.

What other type of generic marketing strategies would you consider to make it more profitable?

Posted by Jordi Pera

Jordi Pera is an economist passionate about tourism, strategy, marketing, sustainability, business modelling and open innovation. He has international experience in marketing, intelligence research, strategy planning, business model innovation and lecturing, having developed most of his career in the tourism industry. Jordi is keen on tackling innovation and strategy challenges that require imagination, entail thoughtful analysis and are to be solved with creative solutions.

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