Beyond enhancing the resources available and the correlated experiences, there are other issues more related to the discomforts and insecurities that need to be fixed sometimes, such as:

Signage: not only to arrive to the site but also to move around within it, good signage is essential to help the visitor get the best out of his or her time.

Food & beverage: even if it is not an essential part of the experience, it is necessary to provide visitors with the chance to buy snacks or drinks, offering a good range of products.

Personnel training: ongoing human resources education in the right attitudes and skills development is recommended to guarantee a good service.

Information: offering precise information to get to the site (website, leaflets, guides, etc.) is as much important as information about the site resources, itineraries, stories, etc.

Accessibility: sometimes there are sites isolated within their cluster, with limited accessibility due to poor public transport service. Services such as “taxi calling” can solve this issue.

Urban aesthetics: some elements such as benches, dustbins, public lighting are essential to keep the tourist areas clean and safe, as well as to provide comfort to the visitors.

Congestion: some sites suffer from congestion issues to be solved through regulated group sizes, scheduled visits to control flows, queuing time information, etc.

What other kind of generic infrastructures and services would you consider to reduce efforts in a tourist attraction?

Posted by Jordi Pera

Jordi Pera is an economist passionate about tourism, strategy, marketing, sustainability, business modelling and open innovation. He has international experience in marketing, intelligence research, strategy planning, business model innovation and lecturing, having developed most of his career in the tourism industry. Jordi is keen on tackling innovation and strategy challenges that require imagination, entail thoughtful analysis and are to be solved with creative solutions.

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