There are many sources of discomforts that tourists may have to face:

  • Lack of cleanliness: in the accommodation, transport facilities, restaurants, streets, tourist sites, urban and natural landscape, etc.
  • Lack of proper services and infrastructure: uncomfortable transportation means, poor comfort of the accommodation, poor variety and quality of food & beverage, etc.
  • Adverse weather & air conditions: temperature, wind, humidity, rain, air pollution, etc.
  • Bureaucratic procedures: visas, money exchange, special permits, etc.
  • Cultural differences: different schedules, language barrier, different values, food, having to dress in a certain way, etc.

There are also many types of issues that create insecurities in the tourists:

  • Safety: Lack of proper safety standards in services and infrastructure, lack of street security (vandalism, terrorism, pickpockets, etc.), meteorological threats, etc.
  • Health: lack of emergency & medical services, threat of contagious illnesses, etc.
  • Information: lack of information about the destination, language barriers, lack of proper signage, lack of price transparency, etc.
  • Service quality: possibility of luggage lost or late arrival, transport delays, etc.
  • Uncontrollable risks: weather conditions impeding the planned activity, etc.

Do you think of other risks of discomforts that might need to be reduced or managed?

Posted by Jordi Pera

Jordi Pera is an economist passionate about tourism, strategy, marketing, sustainability, business modelling and open innovation. He has international experience in marketing, intelligence research, strategy planning, business model innovation and lecturing, having developed most of his career in the tourism industry. Jordi is keen on tackling innovation and strategy challenges that require imagination, entail thoughtful analysis and are to be solved with creative solutions.

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