There are also many kinds of feelings that the destination atmosphere may create in the visitor. Such sensations can be created through adding several kinds of features or extras that provide feelings of life, authenticity & harmony, magic atmosphere, variety, fun, etc. Such extras may be, for every kind of feeling:

  • Harmony & authenticity: urban aesthetics, people /employees dressing in traditional costumes, architectural style, souvenirs, cultural monuments & sculptures, natural smells, open kitchen in a restaurant, religious ceremonies, artisans handcrafting products, etc. Charming destinations are famous for their identity reflected in their architectural style.
  • Life: wildlife (birds, butterflies, squirrels on trees, flying fish, ducks and swans on water canals or lakes, etc.), artists performing outdoors (human sculptures, musicians, painters, acrobats, etc.), street markets, water springs, liveliness of local population, plants and flowers on balconies, people performing traditional arts (dancing, Tai chi, etc.), and everything else that turns sightseeing into life-seeing and feeling.
  • Magic feelings: Night illumination with different colors, attractive smells, fireworks, inspiring music, dancing springs, permanent nice surprises, sophisticated street performances, etc. and the synchronicity between all these elements.
  • Variety: different kinds of shops in shopping streets, broad range of courses in a menu, facades of different colors, markets with wide variety of products, gardens with many types of plants and flowers, options for amusement, architecture, etc.
  • Hospitality: cleanliness, proper indoor temperature, kindness of the local population, proper condition of the cultural and natural heritage, interior design and materials, service customization, etc.
  • Relax: birds singing, water flowing, relaxation music, green areas, silence, etc.
  • Safety: cleanliness and good conservation of the urban landscape, kindness and honesty of the local population, peaceful atmosphere, lack of beggars in the streets, illumination at night, police in the streets, smooth traffic, good functioning of public services, etc.

Besides, there are some feelings closely related to Tourism 3.0:

  • Customization: making the tourist feel as a unique person, being called by one’s name by service suppliers, being able to tailor the service experiences, small personalized gifts, etc.
  • Contribution: letting people know how their contribution in the open innovation or content marketing system is useful for the destination, letting people visualize the result of their contribution, letting visitors provide ideas and opinions on as many issues as possible, etc.
  • Growth: learning new skills, opening one’s mind, gaining personal and social awareness, acquiring new good habits, and all that results from the life-changing experiences.
  • Recognition & reward: being mentioned in a public place or document for your contribution, receiving an award, receiving a tangible reward, etc. for your contributions.

Do you think of other ways to create positive feelings for the visitors?

Posted by Jordi Pera

Jordi Pera is an economist passionate about tourism, strategy, marketing, sustainability, business modelling and open innovation. He has international experience in marketing, intelligence research, strategy planning, business model innovation and lecturing, having developed most of his career in the tourism industry. Jordi is keen on tackling innovation and strategy challenges that require imagination, entail thoughtful analysis and are to be solved with creative solutions.

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