The product and targeting strategies determine what kind of activities will be developed and what kind of tourists will the destination receive, and therefore an essential part of the destination image
In most cases a destination model encompasses many stakeholders and thus requires a spirit of cooperation between them. That is to be achieved through culture change.
Participation by the destination’s stakeholders is not only necessary to commit them in the destination development, but also to leverage all the collective intelligence necessary to optimize the model design
The model should be designed combining the key variables in a way that leverages the potential of the destination to the utmost, making it stand out among competitors