Coordination is as much important as participation, to enhance effectiveness and profitability in the use of material, human and financial resources, generating synergies and economies of scale. Furthermore, coordination and cooperation among all stakeholders within the industry makes it possible to develop some programs that are difficult to carry out individually due to their high cost.

In this regard, it is crucial to develop a new culture of cooperation within the destination stakeholder system, moving people to shift their attitudes in vision of a future of shared success. The Whitepaper “Building a culture of cooperation and innovation is to explain the benefits and the process to carry out this cultural change.

The destination model should have development goals in at least four areas: economy, society, culture and environment.

Economy: generate revenue benefiting the local businesses and inhabitants, creating jobs and empowering the micro service businesses to grow, namely those at the base of the pyramid.

Society: sustain the prosperity of the local population with the enhancement of their quality of life and the satisfaction of the visitors.

Culture: preserve and leverage the cultural heritage as a key asset of the destination, encompassing monuments, traditions, gastronomy, etc.

Environment: preserve the natural heritage and landscape, controlling the impact on the fragile resources of the destination.

The accomplishment of these goals is to be carried out by drafting specific objectives in each area and key performance indicators to monitor the evolution of the development in relation to the aforementioned goals.

Which other areas would you consider to set development goals?

Posted by Jordi Pera

Jordi Pera is an economist passionate about tourism, strategy, marketing, sustainability, business modelling and open innovation. He has international experience in marketing, intelligence research, strategy planning, business model innovation and lecturing, having developed most of his career in the tourism industry. Jordi is keen on tackling innovation and strategy challenges that require imagination, entail thoughtful analysis and are to be solved with creative solutions.

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