Competitiveness entails operational effectiveness, constant innovation and quality in the production procedures of the businesses operating in the destination, offering products and services that offer a unique or differentiated value proposition from other destinations’, demanding a reasonable amount of efforts, and therefore offering a good value for effort relationship according to best destination’s standards.

Creating a competitive destination is mainly about creating a scenario in which to live out the type of experiences desired by the visitors at a reasonable cost and with the least possible discomforts and insecurities. In this regard, it is necessary sometimes to enhance the information and signposting systems, the urban aesthetics, the cleanliness, etc.

Defining the destination model is the first approach to the destination strategy design, and is to be the main framework upon which to develop the destination. The destination competitiveness stays in the harmony between a set of key variables that are further explained in upcoming blog posts, such as product portfolio, accommodation mix, branding, character & style harmony, sustainability management, partnership structure, ownership structure, development & tourism flows’ constraints, target markets, etc.

To what extent do you think that a good model design can guarantee competitiveness?

Posted by Jordi Pera

Jordi Pera is an economist passionate about tourism, strategy, marketing, sustainability, business modelling and open innovation. He has international experience in marketing, intelligence research, strategy planning, business model innovation and lecturing, having developed most of his career in the tourism industry. Jordi is keen on tackling innovation and strategy challenges that require imagination, entail thoughtful analysis and are to be solved with creative solutions.

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