Month: March 2017

Cross-destination competitiveness programs: enhancing marketing

Beyond increasing value and reducing efforts, there may be cross destination programs to enhance the entire marketing system

Cross-destination competitiveness programs: reducing discomforts and risks

As well as it happens with the service quality, there are many issues that usually need to be tackled in the least developed destinations, such as the signage, the pollution, information, etc.

Cross-destination competitiveness programs: improving service quality

Especially in the least developed destinations, service quality is always an issue where to pay attention. In this regard, there are many standard programs that may be developed

Cross-destination competitiveness programs: developing feelings

The destination atmosphere is no doubt a key contributor to its competitiveness, as part of the value received by the tourist. Although it is part of the destination’s nature, there are many programs that may be developed to create positive elements that enhance the atmosphere

Cross-destination competitiveness programs: developing experiences

Imagination is the most precious asset when it comes to improve the value brought to the tourist with the development of new experiences. There are however some ideas to start with…

Cross-destination competitiveness assessment method

The destination competitiveness assessment encompasses a large number of items to be analyzed: sustainability policies, infrastructures, services, atmosphere, management, etc.

Cluster competitiveness assessment method

Clusters are the key areas where tourism is developed within the destination, and so need a special attention when assessing the destination competitiveness. To some extent, every cluster is a micro-destination, so long as it has a distinctive character to the rest of clusters

Product competitiveness assessment method

A critical component of the destination’s competitiveness is the product’s competitiveness, for which there is a very accurate method

Destination models’ partnership & ownership related variables

The destination ownership structure determines its partnership structure to a certain extent. Many different models may be found in this regard.

Destination models’ brand values related variables

Brand related values are those that are central to the destination brand definition, mostly related to its character or personality