Beyond the goal of learning how to tell stories, storytelling training has often had other benefits of a very different nature. In the research and reflection process for the elaboration of this Whitepaper, up to five different types of outcomes have been identified:

  • Skill development
  • Transfer of values and wisdom
  • Self-discovery and awareness
  • Healing personal traumas
  • Raising social consciousness

Skill development. Storytelling encourages and empowers people to develop many capacities that are unused or underdeveloped, most of the time due to cultural factors. There are three main kinds of abilities to consider at this point:

  • Communication and leadership skills. An important part of the workshops is learning to communicate through writing, visual and audio contents, and public speaking. This is a very comprehensive set of skills that helps participants in communicating more effectively in the various challenges they are to face in their lives. For kids to develop their assertiveness and expressivity, communication abilities are a key to overcome the different challenges we are to face throughout life. For adults, to develop leadership skills is to empower them in becoming change leaders in developing
  • Listening skills. Equally important as speaking skills, effective communication needs the development of listening abilities. Understanding others is the first step to formulate an effective message for our listeners. Effective communication consists of a two way flow of information, and humans need to be listened to and understood to open their hearts and minds, to then understand the people they are talking with. Further, as explained in many passages, listening is necessary to learn from others, and in storytelling this is essential.
  • Artistic skills. Crafting stories is an art, and therefore storytelling training provides the chance to develop artistic skills. This is usually an under-developed ability due to the constraints of the education systems and some cultural factors. Both the art of self-expression and creativity are important skills to develop, especially for the professional life and generic problem solving. In the case of kids, developing imagination helps them build the capacity to envision innovative approaches when facing problems, which contributes to their self-confidence as they regard themselves capable of tackling more challenges.

What other skills could be developed through storytelling?

Posted by Jordi Pera

Jordi Pera is an economist passionate about tourism, strategy, marketing, sustainability, business modelling and open innovation. He has international experience in marketing, intelligence research, strategy planning, business model innovation and lecturing, having developed most of his career in the tourism industry. Jordi is keen on tackling innovation and strategy challenges that require imagination, entail thoughtful analysis and are to be solved with creative solutions.

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