When all the audio and visual pieces have been found or created, it is time to first decide how to structure the story, and then to put them together with the narrative to see how they work. This is composing the script and storyboard. Next, as long as the story is edited and the result of the assembling is evaluated, it is time to decide what pieces of content to add, to change or to withdraw. All the details are important in order to compose a consistent and smooth storytelling experience, effectively conveying all the intended emotions and messages.

Another key element to consider before drafting the storyboard is the order of delivering each fact of the story, which does not necessarily have to be chronological. At this point, the storyteller can play with the sequence to create more suspense by leaving unanswered questions and unrelated pieces that challenge the audience to guess how the story will trigger.

Then, in the scripting and storyboarding phase the teller decides the layout in which the visual, audio and narrative pieces are combined. The way that these different types of content are combined allows the audience to make connections without need for specific explanation. This process of understanding connections through the combination of visuals, audio and narrative content is called closure, and the challenge of the teller at this point is to find the optimal combination of pieces to provide the maximum closure.

After the pieces assembly, there comes the decision about the pacing, as long as this contributes to the story meaning, bringing emphasis at critical moments. Further, pace also conveys an added layer of meaning: that of calmness versus urgency. Spaces of calmness help the audience to digest all the previous events and have the ideas more clearly understood.

When the assembling is completed, it is time to review the outcome and contrast it with the initial purpose with which you started the process. Furthermore, consider the context information that you may need to provide the audience with, and reconsider the purpose of the story if necessary. Depending on the type of audience and the setting where the story is to be delivered, there is more or less need for contextualization. On the other hand, during the process of crafting the story, new ideas about the messages and purpose may come to the teller’s mind, so there has to be a time to seriously reflect on this.

It is important to note the convenience of doing this process in a group, where every teller works on his or her story, but interacts with other tellers and shares their experience, which ultimately inspires them and helps them to focus properly.

Would you consider other tips in the assembly and review stage?

Posted by Jordi Pera

Jordi Pera is an economist passionate about tourism, strategy, marketing, sustainability, business modelling and open innovation. He has international experience in marketing, intelligence research, strategy planning, business model innovation and lecturing, having developed most of his career in the tourism industry. Jordi is keen on tackling innovation and strategy challenges that require imagination, entail thoughtful analysis and are to be solved with creative solutions.

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