Storytelling training may be a life-changing experience itself: its power for self-discovery and healing traumas may well justify a trip to the destination!
Either if you are a small player searching for your niche or you are a bigger one willing to make a disruptive move, a sound analysis of the forces is necessary to design a successful strategy
Beyond the marketing purposes, storytelling training may have other goals such as healing traumas, raising social awareness, self-discovery, transfer of values and wisdom, etc.
Assembling the audio and visual contents is an art that needs to be trained: crafting a smooth and coherent sequence is not an easy job
So long as new technologies appear, there are mergers and acquisitions, emerging markets, new business models, etc. the industry structure changes and so do some of the competitive forces. This changes lead almost inevitably to reshape profitability
The storytelling training follows a detailed process, starting by the identification of the key story insights