Month: January 2017

The 5 Competitive forces: The power of suppliers

In the tourism industry, the key suppliers are considered to be the human resources, land owners, the construction sector, utilities and the government as urban planner and license provider

Content media strategy in transmedia storytelling

In transmedia storytelling, stories are namely to be delivered through social media and online marketing tools, where 3 types of channels are identified: paid channels, own channels and followers’ channels

New rules for story marketing in the digital era: transmedia storytelling

The new wave technology is enabling a much higher degree of sofistication and interactivity when delivering stories. The new storytelling must embrace all these new tools and technologies and leverage their potential to engage the audience