Month: December 2016

Story audience profiles: how does each interact with the stories?

When creating stories to engage our target audience, it is necessary to understand that story enthusiasts are not likely to interact the same way, and so it is convenient to facilitate all types of desired interaction

Future story trends: audience’s future needs and desires

The new wave technology offers us new ways to interact and contribute in the story process. Some trends have been identified on how this interaction could be shaped in the future

Crafting the business portfolio strategy

Tourism is not just a business: there are an increasing number of tourism sectors that need to be considered individually when deciding what kind of tourism activities have to be developed in the destination