Month: November 2016

The Marketing Plan 3.0: product development tactics

Product co-creation is one of the hallmarks of destination marketing 3.0, and so the challenge of marketers 3.0 is to develop many effective tactics to leverage the stakeholders’ creativity and drive product co-creation

The Marketing Plan 3.0: sales & conversion tactics

The new wave technologies offer innovative ways to reach consumers and to offer deals according to their needs and wants: the challenge is therefore to leverage all this potential to optimize the business performance

The Marketing Plan 3.0: public relations tactics

No matter how important online marketing and social media become in marketing destinations, public relations tactics are never to be overlooked: the offline marketing never disappears and human relationships are always at the core of any connection