The life-changing experiences are what sets the destination apart from others and somehow the main reason why the destination is to become popular through the stories. Along with the marketing contents, the life-changing experiences are developed through co-creation between local suppliers and creative stakeholders within the open innovation system.

Taking the value proposition and mission statement as the inspirational mantras, along with some reference benchmarks, the product innovation challenge is about leveraging the stakeholder imagination by stimulating contribution permanently, through creative reviews right after the experience and also through product development contests and co-creation workshops.

There has to be a Product Manager in charge of organizing these events and supervising the developed ideas to assess their feasibility and adequacy, and eventually to put them into practice.

Out of the aforementioned events, innovation is constantly encouraged by rewarding well elaborated ideas and customer reviews bringing in ideas on how the experiences could be improved. Furthermore, the proposed experiences are flexible and customizable for every client, hence generating a wider variety of stories and ideas for product development.

Would you consider other strategies to develop life-changing experiences?

Posted by Jordi Pera

Jordi Pera is an economist passionate about tourism, strategy, marketing, sustainability, business modelling and open innovation. He has international experience in marketing, intelligence research, strategy planning, business model innovation and lecturing, having developed most of his career in the tourism industry. Jordi is keen on tackling innovation and strategy challenges that require imagination, entail thoughtful analysis and are to be solved with creative solutions.

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