Storytelling marketing is nowadays more necessary than ever, but also more complex, as the content has to be adapted to platforms and devices, and to compete with many other outstanding contents for the attention of the audience
One of the main advantages of developing a marketing model 3.0 is that the destination’s tourism businesses have a branded sales platform where to sell their services at a low fee: booking platform, online store, corporate website and open innovation system are the landing pages where stakeholders are expected to be driven to through the social media strategies
So long as we develop new product lines, these need their own sales channels. Moreover, the online platforms are to concentrate the bulk of the service and product sales.
Beyond developing a new source of revenue streams, developing an attractive line of merchandise branded products is also a very effective way to promote the destination’s brand
Beyond developing new product lines, it is convenient to keep on improving the current products’ competitiveness, to gain or at least to maintain the competitive advantage in relation to the other destinations
The life-changing experiences are one of the main competitive advantages that set destinations 3.0 apart from others, and are to be developed through co-creation with the contribution of the creative stakeholders