Month: October 2016

The Marketing Plan 3.0: social media tactics

Social media platforms allow an increasing number of actions and tactics to enhance interaction and engagement. It is therefore necessary to keep updated with the new tools, and also challenge our imagination in developing new tactics that outperform our rivals’

The Marketing Plan 3.0: content tactics

Storytelling marketing is nowadays more necessary than ever, but also more complex, as the content has to be adapted to platforms and devices, and to compete with many other outstanding contents for the attention of the audience

The Marketing Plan 3.0: communication tactics

Beyond social media, there should always be other supporting communication tactics both online and offline, also including the mobile apps!

The Marketing Plan 3.0 infrastructure: social media pages

Social media marketing is at the core of Marketing 3.0, for a good selection of social media platforms is essential to succeed.

The Marketing Plan 3.0 infrastructure: online platforms and database

One of the main advantages of developing a marketing model 3.0 is that the destination’s tourism businesses have a branded sales platform where to sell their services at a low fee: booking platform, online store, corporate website and open innovation system are the landing pages where stakeholders are expected to be driven to through the social media strategies

The Marketing Plan 3.0 sales strategy: developing new channels

So long as we develop new product lines, these need their own sales channels. Moreover, the online platforms are to concentrate the bulk of the service and product sales.

The Marketing Plan 3.0 Product strategy: merchandise product line

Beyond developing a new source of revenue streams, developing an attractive line of merchandise branded products is also a very effective way to promote the destination’s brand

The Marketing Plan 3.0 Product strategy: improving competitiveness

Beyond developing new product lines, it is convenient to keep on improving the current products’ competitiveness, to gain or at least to maintain the competitive advantage in relation to the other destinations

The Marketing Plan 3.0 Product strategy: developing life-changing experiences

The life-changing experiences are one of the main competitive advantages that set destinations 3.0 apart from others, and are to be developed through co-creation with the contribution of the creative stakeholders

The Marketing Plan 3.0 Product strategy: developing special interest experiences

One of the key product lines is the special interest tourism, which encompasses a broad range of tourism activities