Month: September 2016

The Marketing Plan 3.0: selling the vision to community stakeholders

To gain the support of all the necessary stakeholders in developing the new marketing model, it is necessary to make them envision how this change will generate profits for the whole destination community

The Marketing Plan 3.0: Network engagement and development strategy

The most challenging strategy is that of the network development and engagement, for the quality of the engaged agents is a key success factor

The Marketing Plan 3.0: Social media strategy considerations beyond the main platforms

Apart from the main global networks, it may be necessary to consider local ones in some cases, when these have a significant market penetration