Beyond the main global social media platforms, there are other growing platforms such as Instagram, Tumblr, Vimeo, Foursquare and Flickr, which should also be considered. Furthermore, in some countries it may be convenient to adapt the social media strategy depending on the scope and use of each platform, also taking into account that some countries have their own social media platforms that are equally or more popular than the global ones. Considering all these factors, it is convenient to get professional advice from a social media strategist with experience in every market.

Apart from these social media platforms, it is highly recommendable to have a corporate blog as the main hub where content is posted, where all social media corporate pages and accounts are linked, and which is also available to all approved contributors to post their new content in.

Beyond using the social media channels to deliver content, as long as the system manages to get the leads’ contact data, consider using a marketing automation tool such as Market, Act-On, or Pardot to track these leads and deliver them specific pieces of content depending on the actions they take. This is to help optimizing both the use of the content and the potential engagement of your audience.

Would you consider other relevant strategy tips?

Posted by Jordi Pera

Jordi Pera is an economist passionate about tourism, strategy, marketing, sustainability, business modelling and open innovation. He has international experience in marketing, intelligence research, strategy planning, business model innovation and lecturing, having developed most of his career in the tourism industry. Jordi is keen on tackling innovation and strategy challenges that require imagination, entail thoughtful analysis and are to be solved with creative solutions.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s