To fulfil these roles there are many possible candidate profiles, some of which may play many roles at a time. This is actually the goal of the marketing strategies, to engage these targets in playing as many roles as possible, within their limitations. These are the following:
- Local community members: followers, clients, contributors, brand ambassadors, volunteers and employees
- Local community leaders: followers, clients, professional and non-professional contributors, brand ambassadors, volunteers and employees
- Employees: followers, clients, contributors and brand ambassadors
- Industry leaders and influencers (executives, experts, journalists, bloggers, politicians, etc.): followers, professional contributors and brand ambassadors.
- Non-profit organizations & members: followers, clients, contributors, professional contributors, brand ambassadors, volunteers and partners.
- Travel agents and Tour-operators: partners & sponsors, followers, brand ambassadors and professional contributor
- Educational institutions (schools, universities & business schools): partners, brand ambassadors and they could bring in students as followers, clients, employees, volunteers and contributors.
- Local government: investor, partner & sponsor, brand ambassador and professional contributor
- Value driven communities (organizations and creative activists): followers, tourists, clients, contributors, brand ambassadors, volunteers and partners (in the case of organizations)
- Communities of consumers: tourists, followers, clients, contributors, and even brand ambassadors
- Financial institutions: investors, partners & sponsors, professional contributors, brand ambassadors
- Skilled professionals: professional contributors, followers, brand ambassadors, employees
- Private institutions: investors, partners & sponsors, professional contributors, brand ambassadors
Would you consider any other profile?
