To fulfil these roles there are many possible candidate profiles, some of which may play many roles at a time. This is actually the goal of the marketing strategies, to engage these targets in playing as many roles as possible, within their limitations. These are the following:

  • Local community members: followers, clients, contributors, brand ambassadors, volunteers and employees
  • Local community leaders: followers, clients, professional and non-professional contributors, brand ambassadors, volunteers and employees
  • Employees: followers, clients, contributors and brand ambassadors
  • Industry leaders and influencers (executives, experts, journalists, bloggers, politicians, etc.): followers, professional contributors and brand ambassadors.
  • Non-profit organizations & members: followers, clients, contributors, professional contributors, brand ambassadors, volunteers and partners.
  • Travel agents and Tour-operators: partners & sponsors, followers, brand ambassadors and professional contributor
  • Educational institutions (schools, universities & business schools): partners, brand ambassadors and they could bring in students as followers, clients, employees, volunteers and contributors.
  • Local government: investor, partner & sponsor, brand ambassador and professional contributor
  • Value driven communities (organizations and creative activists): followers, tourists, clients, contributors, brand ambassadors, volunteers and partners (in the case of organizations)
  • Communities of consumers: tourists, followers, clients, contributors, and even brand ambassadors
  • Financial institutions: investors, partners & sponsors, professional contributors, brand ambassadors
  • Skilled professionals: professional contributors, followers, brand ambassadors, employees
  • Private institutions: investors, partners & sponsors, professional contributors, brand ambassadors

Would you consider any other profile?

Posted by Jordi Pera

Jordi Pera is an economist passionate about tourism, strategy, marketing, sustainability, business modelling and open innovation. He has international experience in marketing, intelligence research, strategy planning, business model innovation and lecturing, having developed most of his career in the tourism industry. Jordi is keen on tackling innovation and strategy challenges that require imagination, entail thoughtful analysis and are to be solved with creative solutions.

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