Month: July 2016
The Marketing Plan 3.0: Research on the target audiences
Before crafting the content strategy, it is necessary to research on their habits, preferences and needs to tailor the contents in accordance with their demands
The Marketing Plan 3.0: Content strategy development stages
The development of a content marketing system entails many stages, corresponding to the different kinds of contributors we intend to engage
The Marketing Plan 3.0: Communication strategy
The communication strategy showcases the transition process that entails implementing a marketing system 3.0, and it is based upon content and social media marketing
The Marketing Plan 3.0: Communication goals
In destination marketing 3.0, the communication goals go far beyond the product and the brand: they are about connecting, engaging and building community
The Marketing Plan 3.0: Defining target profiles
Following up with the target roles, it is necessary to define all kinds of targets that may take one or some of these roles
The Marketing Plan 3.0: Defining targets’ roles
In destination marketing 3.0 we do not only want customers to buy our products, we also want most stakeholders to take one or many roles in contributing to and promoting our destination
The Marketing Plan 3.0: Targeting or segmentation strategy
There are four main segments to target within the so called Tourists 3.0: special interest travelers, concerned travelers, millenials and younger generations. These are the key strategic targets to make the marketing 3.0 system develop to the utmost
The Marketing Plan 3.0: Positioning or brand strategy
When crafting the brand strategy, we define the words that are to convey the destination’s value proposition and key attributes, which ultimately define the brand’s identity
The Marketing Plan 3.0: Drafting strategy goals
Once the mission statements are crafted, the strategy plan starts by drafting the goals and objectives in relation to every featured strategy
The Marketing Plan 3.0: Building the vision and the mission
Building a transformational vision and mission is the big difference that sets destinations 3.0 apart from others, and this has to be done with the participation of all the key stakeholders to commit them from the outset
