Month: July 2016

The Marketing Plan 3.0: Research on the target audiences

Before crafting the content strategy, it is necessary to research on their habits, preferences and needs to tailor the contents in accordance with their demands

The Marketing Plan 3.0: Content strategy development stages

The development of a content marketing system entails many stages, corresponding to the different kinds of contributors we intend to engage

The Marketing Plan 3.0: Communication strategy

The communication strategy showcases the transition process that entails implementing a marketing system 3.0, and it is based upon content and social media marketing

The Marketing Plan 3.0: Communication goals

In destination marketing 3.0, the communication goals go far beyond the product and the brand: they are about connecting, engaging and building community

The Marketing Plan 3.0: Defining target profiles

Following up with the target roles, it is necessary to define all kinds of targets that may take one or some of these roles

The Marketing Plan 3.0: Defining targets’ roles

In destination marketing 3.0 we do not only want customers to buy our products, we also want most stakeholders to take one or many roles in contributing to and promoting our destination

The Marketing Plan 3.0: Targeting or segmentation strategy

There are four main segments to target within the so called Tourists 3.0: special interest travelers, concerned travelers, millenials and younger generations. These are the key strategic targets to make the marketing 3.0 system develop to the utmost

The Marketing Plan 3.0: Positioning or brand strategy

When crafting the brand strategy, we define the words that are to convey the destination’s value proposition and key attributes, which ultimately define the brand’s identity

The Marketing Plan 3.0: Drafting strategy goals

Once the mission statements are crafted, the strategy plan starts by drafting the goals and objectives in relation to every featured strategy

The Marketing Plan 3.0: Building the vision and the mission

Building a transformational vision and mission is the big difference that sets destinations 3.0 apart from others, and this has to be done with the participation of all the key stakeholders to commit them from the outset