The monitoring activities should be carried out by establishing Tourism Observatories in local regions, which are in charge of collecting and processing the data to elaborate the research outcomes. Then, these local Observatories are to be coordinated by an Observatory at an upper regional level to elaborate aggregated statistics ensuring that the research methods and criteria are unified and thus the data is comparable.

Such observatories should operate in cooperation with the local tourist boards and industry associations, to facilitate access to data from the local businesses. Further, cooperation with educational institutions at a University level should also be encouraged, to give prestige to the Observatory and nurture it with know-how and young talents whenever necessary.

The Observatories are to become the reference research center for the tourism industry both at a local and regional level, elaborating not only the regular statistics about tourism industry performance, but also carrying out ad-hoc studies to satisfy special research needs from either public bodies or private operators.

Tourism Observatories may be funded by industry associations, tourism boards and also through the ad-hoc services they provide to private businesses and public bodies. Again, the monitoring system is an opportunity to foster cooperation between the private operators and the public bodies.

Do you know about Tourism Observatories activities? What do you think they could do more to support local industry associations and governments in planning the tourism sector strategy, marketing and innovation?

Posted by Jordi Pera

Jordi Pera is an economist passionate about tourism, strategy, marketing, sustainability, business modelling and open innovation. He has international experience in marketing, intelligence research, strategy planning, business model innovation and lecturing, having developed most of his career in the tourism industry. Jordi is keen on tackling innovation and strategy challenges that require imagination, entail thoughtful analysis and are to be solved with creative solutions.

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