Beyond the aforementioned general performance indicators, it may be convenient to track performance of the evolution of specific competitiveness programs such as Quality certification for local businesses, hospitality campaigns, service quality competitions, etc.
Such tracking may be carried out through many methods:
- Mystery tourist system, consisting of periodical service evaluation by outsourced professionals pretending to be casual tourists.
- Survey on customer satisfaction in the accommodation facilities for the Quality certification assessment.
- Survey on customer satisfaction and assessment in the departure halls of airports or train stations.
- Tracking of congestion and “early sold out” services through systematic observation, to identify bottlenecks and unsatisfied demand for critical services.
Do you envision other specific programs to be monitored or researched upon? Do you think of other appropriate research methods?
