Beyond the content creation contests to be carried out in the virtual collaborative platform, co-creation should be also facilitated and explained through educational workshops, especially for the enthusiast stakeholders. In co-creation workshops, attendants would learn how to cooperate in creating marketing designs for merchandising products, and tourism products based on life-changing experiences.
The marketing design co-creation workshops would be carried out by expert designers who would provide training on the design techniques to facilitate the development of artistic skills among the interested stakeholders. They would also be trained in team working to facilitate cooperation.
The product co-creation workshops would be organized by the Product Managers, who would explain the development process and key success factors for creating life-changing tourist experiences according to the mission of the destination, as explained in the Product development strategy section. This would be mandatory for local service suppliers, who should be mixed with other stakeholders to balance the co-creation process with a similar amount of inside developers and outside developers.
Co-creation workshops should be organized by DMO as a way of promoting product development throughout the destination, with the participation of local DMC. However, this idea could also be developed by DMCs themselves, even individually as long as they can gather enough contributors.
Do you envision other possible contributors or other possible outputs out of the co-creation workshops?
