A key factor to make open innovation a successful tool is to attract and retain talent, for a thorough system of incentives and recognition has to be designed.
Fairly rewarding contributions has always been an issue in open innovation, but also an interesting challenge to tackle. In mission driven destinations, many contributions are to be driven by the aim of working for the common good and social recognition.
The most successful open innovation practices suggest that it has to be managed based upon formulating specific challenges to focus the innovation efforts most efficiently
Open innovation may bring in solutions in many types of areas: technological solutions, business model innovation, product development, marketing contents, etc.
Open innovation is what sets Destination Intelligence 3.0 apart from other comparable proposals. It aims to leverage the collective intelligence of all stakeholders and make them notice how mission driven destinations arise solidarity in terms of free contributions from skilled participants whom in turn may eventually become destination’s brand ambassadors, thus creating a cost advantage over conventional destinations
Once identified the portfolio of partners, infrastructures, facilities and service suppliers needed to start operating the platform, it is necessary to envision the necessary service capacity or carrying capacity for each of them throughout the subsequent development stages
As it takes a certain time for the open innovation ecosystem to become a productive content marketing machine, it is necessary to use other marketing strategies along the early stages of the destination model development
The implementation of the monitoring system is to be carried out by the Tourism Observatories. These are research centers created through a partnership between industry associations, local government and universities.
The implementation of the new storytelling based marketing is to be carried out progressively, shifting from a pull marketing to a push marketing as long as the storytelling marketing proves to be powerful enough to withdraw budget from conventional marketing activities