Month: May 2016

Destination Intelligence 3.0: Monitoring the tourism activity

Monitoring the destination activity and the demand characterization brings in many necessary insights for the destination executives to orientate their decisions

Destination Models 3.0: Revenue streams

In Tourism 3.0, revenue streams are a result of the customer engagement in the mission accomplishment. Depending on every business model, there could be several kinds of revenue streams

Destination Models 3.0: Cost structure

As Destination models 3.0 consist on infrastructure platforms, these are rather fixed cost based, though they have some variable costs as well. As in all overhead based structures, they intend to leverage the platform structure to the utmost of its potential, attracting partners that ultimately generate economies of scale and also economies of scope.

Destination Intelligence 3.0: Results evaluation

Such a critical and strategic practice needs to be constantly reviewed and evaluated, for it is necessary to establish a precise protocol to ensure an optimal evaluation

Destination Marketing 3.0: Internal marketing strategy

To engage and commit stakeholders with the mission accomplishment, there has to be an Internal Marketing Plan to communicate the vision, mission and values to all the targeted stakeholders. Beyond communicating to arise interest, commitment is achieved through preaching by behaving according to the stated values.

Destination Models 3.0: Key partnerships

As collaborative models, destination models 3.0 are based upon leveraging the potential of an extensive partner network, where we may find several kinds of profiles