Beyond researching the outbound markets in search for trends and opportunities, it is also necessary to keep track of the current activity within the destination, as of a continuous internal diagnosis of the local industry performance. Such monitoring system also intends to open a new communication channel with tourists, to complement the information obtained from the trade professionals in the outbound markets.

Even if the primary goals of monitoring systems are to obtain statistical data for the key performance indicators and to observe the evolution of demand characterization through quantitative methods, the new approach hereby proposed intends to expand the scope of the monitoring system to establish a closer and more personalized relationship between the destination and the tourists, especially with the ones who are more creative and socially active, matching with the profile of the Tourists 3.0.

Do you think that destinations usually obtain enough intelligence from the visiting tourists?

Posted by Jordi Pera

Jordi Pera is an economist passionate about tourism, strategy, marketing, sustainability, business modelling and open innovation. He has international experience in marketing, intelligence research, strategy planning, business model innovation and lecturing, having developed most of his career in the tourism industry. Jordi is keen on tackling innovation and strategy challenges that require imagination, entail thoughtful analysis and are to be solved with creative solutions.

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