Month: May 2016

Destination Models 3.0: Integrating partners (III)

The design of the integration strategy requires making the local service suppliers envision the future of the destination through the development of this model, and listening to understand the different levels of risk attitude and enthusiasm that the project inspires, identifying their fears and concerns about the integration process.

Destination Models 3.0: Integrating partners (II)

When attempting to integrate the local service providers into the platform, we are likely to find different attitudes with regards to their confidence on the project and their will for keeping the control of their business. Further, this attitude may change over time, for it is necessary not only to offer many integration formulas attending different risk attitudes or want for autonomy and ownership, but also to offer a flexible system that allows them to shift from one to another integration status.

Destination Intelligence 3.0: Capturing tourist insights

Beyond the usual monitoring research carried out by most Tourism Observatories, Destination Intelligence 3.0 envisions other research goals approaching more closely to the tourists concerns and aspirations, to leverage their intelligence and inspire new ideas for the destination’s executives

Destination Marketing 3.0: Content creation contests

One of the activities to foster contribution to the content marketing system may be the content marketing contests, as a special event to generate publicity about the chance to contribute to the destination’s mission accomplishment, among other possible motivations such as social reputation

Destination Models 3.0: Integrating partners (I)

When designing the value proposition and the business model architecture, the first step in the strategy formulation is to define the mission. This should be done by listening to all the local stakeholders to identify current and future challenges affecting the local community and the specific constituents of these challenges, mostly those in the base of the pyramid.

Destination Models 3.0: Environmental benefits

When focusing on environmental protection and sustainability, in the case of nature-based tourism destinations, the destination model may take many kinds of initiatives such as collaboration with research programs, featuring educational programs, implementing environmental friendly practices, etc.

Destination Intelligence 3.0: Monitoring performance and demand characterization

There are many research goals to be monitored, such as occupancy rates, tourists’ satisfaction, evolution of the accommodation offer, demand characterization, etc.

Destination Marketing 3.0: Storytelling training

In order to foster contribution in the content marketing system, it is essential to train potential contributors in how to craft stories and storytelling. There are special techniques to do so.

Destination Models 3.0: Social benefits

The main social benefit that destination models 3.0 aims to achieve is poverty alleviation in the community’s base of the pyramid, for a set of indicators is to be designed and monitored.

Destination Models 3.0: Social & environmental costs

Even if destination models 3.0 intend to address social and environmental concerns by reducing the negative impacts that the tourism activity usually creates, it may not be possible to eliminate them completely, for it is necessary to foresee and monitor these impacts to obtain a holistic assessment on the mission accomplishment.