The design of the integration strategy requires making the local service suppliers envision the future of the destination through the development of this model, and listening to understand the different levels of risk attitude and enthusiasm that the project inspires, identifying their fears and concerns about the integration process.
When attempting to integrate the local service providers into the platform, we are likely to find different attitudes with regards to their confidence on the project and their will for keeping the control of their business. Further, this attitude may change over time, for it is necessary not only to offer many integration formulas attending different risk attitudes or want for autonomy and ownership, but also to offer a flexible system that allows them to shift from one to another integration status.
Beyond the usual monitoring research carried out by most Tourism Observatories, Destination Intelligence 3.0 envisions other research goals approaching more closely to the tourists concerns and aspirations, to leverage their intelligence and inspire new ideas for the destination’s executives
One of the activities to foster contribution to the content marketing system may be the content marketing contests, as a special event to generate publicity about the chance to contribute to the destination’s mission accomplishment, among other possible motivations such as social reputation
When designing the value proposition and the business model architecture, the first step in the strategy formulation is to define the mission. This should be done by listening to all the local stakeholders to identify current and future challenges affecting the local community and the specific constituents of these challenges, mostly those in the base of the pyramid.
There are many research goals to be monitored, such as occupancy rates, tourists’ satisfaction, evolution of the accommodation offer, demand characterization, etc.
In order to foster contribution in the content marketing system, it is essential to train potential contributors in how to craft stories and storytelling. There are special techniques to do so.