In the implementation process of a market intelligence system, there are some key success factors that should not be overlooked:

  • The support of the direction in the definition of objectives, functions and resource assignment, and the participation of all the departments whose collaboration is needed.
  • Training of the potential collaborators and users about the utility and the scope of the MI to foster their capacity of bringing value and a collaborative attitude.
  • Design of an incentive system to stimulate the contribution of the collaboration of the people and departments whose inputs are needed: definition of needs, product definition and results feedback.
  • Fostering informal relationships to achieve the best possible understanding between the MI and several collaborative departments and users.
  • Adequate structure, coordination and delivery process.
  • Starting with modest objectives and obtaining visible results.

Would you consider any other key success factors?

Posted by Jordi Pera

Jordi Pera is an economist passionate about tourism, strategy, marketing, sustainability, business modelling and open innovation. He has international experience in marketing, intelligence research, strategy planning, business model innovation and lecturing, having developed most of his career in the tourism industry. Jordi is keen on tackling innovation and strategy challenges that require imagination, entail thoughtful analysis and are to be solved with creative solutions.

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