Month: April 2016

Destination Intelligence 3.0: Implementation key success factors

As a complex challenge entailing the collaboration of most stakeholders, there are many key success factors to take into account

Destination Marketing 3.0: partnering for the common good

In the first development phase of the destination, it is essential to search for partners sharing the values, vision and commitment with the mission to leverage their strengths to the advantage of the destination. There are many different partner profiles to be targeted.

Destination Models 3.0: organizational structure

The platform’s organizational structure should rather have a horizontal profile to empower leadership development within the team, but also as a starting point to create a culture throughout the stakeholder ecosystem based upon empowerment, trust, collaboration and innovation.

Destination Models 3.0: Key resources

In destination models 3.0, there are four types of key resources: physical, intellectual, human and financial.

Destination Intelligence 3.0: Implementation stages

As it happens with most disciplines there have to be followed some stages in implementing a Market Intelligence system, which in turn works as a process based upon cyclic phases

Destination Marketing 3.0: designing life-changing experiences

Designing life-changing experiences is not an easy challenge. It entails following a thorough process hereby explained

Destination Models 3.0: Key activities & management (IV)

Monitoring the evolution of the business model is necessary to assess the adequacy of the strategy and its execution. Tracking the accomplishment of goals, the tourist characterization, profitability, etc. are necessary to optimize strategy planning and execution.

Destination Models 3.0: Key activities & management (III)

Other key management activities to take into account are those related to service booking, quality control, market intelligence, and more specifically for this type of business models, the selection and integration of partners within the platform, and their shifting from one integration formula to another.

Destination Intelligence 3.0: Results and output types

In correspondence with the intelligence goals, there may be many different outputs and formats to distribute the information. Beyond the traditional reports, the online tools are to gain prominence profiting from their delivery and management speed

Destination Marketing 3.0: Product development through co-creation

In Destination marketing 3.0, product development is carried out through co-creation processes, where co-creators participate motivated by the aim of contribution to the mission accomplisment