The evolution of destinations towards the vision of tourism 3.0 entails a sound and ambitious transformation, which is not likely to be feasible in all cases. Therefore, it is necessary to develop many approaches involving a lesser degree of change to also tackle the cases which are less open and flexible to the full transformation.
Hereby are presented the three main approaches involving different degrees of transformation:
- Destination models 3.0 involves full transformation of local destinations
- Destination intelligence 3.0 fosters progressive transformation in region-wide destinations
- Destination marketing 3.0 involves little transformation of local mission driven destinations
The mission of Envisioning Tourism 3.0 Ltd. is to keep on developing these three approaches, as well as to develop new ones to promote and facilitate transformation throughout destinations towards the Vision of Tourism 3.0. This should be a shared challenge to be accomplished in collaboration with the growing community of innovators dedicated to the tourism industry.
Do you envision how to transform destinations integrating the aforementioned concepts?