One of the key differences that sets tourism destinations 3.0 apart from conventional ones are the life-changing experiences offered either related to skill development, cross-cultural understanding, development of new habits and lifestyles, gain of awareness about environmental issues, and ideally discovery of the fulfillment of contribution to the greater good.

Life-changing experiences are to foster cultural change to develop more sensitive and open mindsets, as well as to unlock human potential by stimulating creativity and transforming tourists into mission driven agents by appealing to their human spirit.

Such experiences are to be developed mainly by the local service suppliers in co-creation with other stakeholders through the open innovation system. The experiences generate stories, and so long as many stakeholders create and tell their story about their experience, more attention is drawn to the destination by people who also want to live their experience. Eventually, many stories may inspire new experiences as well, so long as they stimulate creativity to contribute to cultural transformation.

What kind of life-changing experiences have you lived when traveling?

Posted by Jordi Pera

Jordi Pera is an economist passionate about tourism, strategy, marketing, sustainability, business modelling and open innovation. He has international experience in marketing, intelligence research, strategy planning, business model innovation and lecturing, having developed most of his career in the tourism industry. Jordi is keen on tackling innovation and strategy challenges that require imagination, entail thoughtful analysis and are to be solved with creative solutions.

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